The Apex 7 keyboard has mechanical switches guaranteed for 50 million keypresses. Blue switches are known for their clicky snap action keypresses so you feel and hear exactly when a key registers. An integrated Oled Smart Display with on board storage is your command center for on the fly info from your game, Spotify, or Discord, and provides software free customization for tweaking and saving your settings. An unbreakable aluminum alloy frame makes it a standout mechanical keyboard